Technical

Understanding technical terms in the promotional products field is essential for effective marketing. Key terms include "MOQ" (Minimum Order Quantity), which is the smallest quantity a supplier will produce. "Lead time" refers to the time required from order placement to delivery. "Artwork proof" is a digital or physical sample for approval before production. "Pantone Matching System (PMS)" ensures colour accuracy. "Vector file" is a type of graphic file essential for high-quality printing. Knowing these terms ensures clear communication with suppliers and optimal product selection.